The W Hotels brand is unique in that it is constantly changing and shifting in relation to the latest fashion, design and music trends. Always on the pulse of what is New/Next, W Hotels was a challenge to develop branded systems and marketing communications that exemplified that sentiment.
The branding had to use the latest technologies in photography and video, as well as be visually and verbally provocative, smart and cutting edge. Our influencers lived and breathed the pulse of the city, the programs delighted our guests with shocks, surprises and fun, and the design pushed the boundaries of the conventional hotel.