CREATIVE DIRECTION: MIKE TIEDY
DESIGN: LARA SHORTHALL, RAVI HAMPOLE, SOYOUNG KIM, GABE FANTAUZZI, THE GUILD, TANGRAM

ROLE: CREATIVE DIRECTION
DESIGN: REBBECA ALDEN
COPY: TAYLOR WRITING
ARCHITECT: BERGMEYER ASSOCIATES
CLIENT: INDEPENDENT MOBILE
 

LOGO
BRAND IDENTITY
TONE OF VOICE
RETAIL/ENVIRONMENTAL DESIGN
 

ROLE: CREATIVE DIRECTION
DESIGN: CASEY MAHER, FRANK AGUGLIARO

The problem with new technology entering the mass market is that attracting customers past your early adopter cycle is a challenge. Jawbone's UP® system had that exact challenge in the big box outlets where engagement with POE displays is low and conversion is even lower. Awareness of the brand and it's stronghold in audio was a benefit, but having people understand what a fitness tracker is and the UP® system in 1-2 minutes was difficult, but achievable.

To solve the issue we developed new displays that housed an interactive screen that helped attract new customer and engage in a series of questions and answers that could be self run or guided by in-store attendants. The initial program proved to be a success. 

350+ Units were Deployed Globally
45+ Second Average Consumer Engagement
400% Incremental In-Store Sales Increase

CREATIVE DIRECTION: MIKE TIEDY
DESIGN: RAVI HAMPOLE, UFUK KESKIN, GABE FANTAUZZI, MARINA SIDORKO, THE GUILD

ROLE: DESIGN DIRECTION
 

ROLE: CREATIVE DIRECTION
DESIGN: AMALIA RAMOS, UFUK KESKIN, NIKO SKOURTIS