Background

Ravi is a multidisciplinary brand and design leader, product developer, strategic thinker and thoughtful creative with over 20 years of industry experience. He is the Chief Experience Officer at Lyric™ where he defines and supports the company vision and end to end guest experience. He leads a cross disciplinary team of interior designers and architects, brand designers, product designers and writers defining and shaping the branded physical and digital touchpoints for a new hospitality category.

Prior to joining Lyric, he led the Global Brand Design Group for Starwood Hotels and Resorts, overseeing positioning and creative development of all ten of its lifestyle brands. During his career, Ravi has developed and reinvented other world class brands including W Hotels, Westin, Luxury Collection, Le Meridien, Aveeno, RoC, Cole Haan, and Jawbone. He believes that great storytelling creates great brands, and every interaction with the brand is an opportunity to connect with someone on a deeper, aspirational level. 

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Originally from Toronto, Canada, Ravi holds a Bachelor of Fine Arts in Communication Design from Carnegie Mellon University in Pittsburgh, PA and a Master of Fine Arts in Graphic Design from Yale University in New Haven, CT. He is currently based in San Francisco.

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Skills:
STRATEGY
Brand Strategy & Positioning
Creative Direction
Product Strategy
Digital Media Strategy & Design
Customer Lead Approach
New Product Launch

DESIGN
Hospitality Design & Guest Experience
Interior Design & Retail Environments
Product Design & Experiences

LEADERSHIP
C-Suite Thought Leader
Organization Design & Restructuring
Team Leadership & Management
Category Innovation

Experience

Lyric.
Chief Experience Officer
San Francisco, CA.
2017 to Present

Jawbone.
Vice President of Brand Experience
San Francisco, CA.
2015 to 2017

Starwood Hotels & Resorts Worldwide.
Vice President and Creative Director of Brand Design
New York, NY.
2010 to 2015.

Johnson & Johnson.
Global Strategic Design Office. New York, NY.
Global Design Director, Beauty Care. 2007 to 2009
Global Design Director, Women’s Health 2009 to 2010

Tank NY.
Creative Director.
New York, NY.
2004 to 2007

Education

Yale University,
School of Art.
New Haven, Connecticut.
MFA in Graphic Design. 2003.

Carnegie Mellon University.
University and College of Fine Arts Honours.
Pittsburgh, Pennsylvania.
BFA in Communication Design. 1997.

Schüle fur Gestaltung.
Spring Semester. 1996.
St.Gallen, Switzerland.

Talks

Unilever
2016

AIGA NY. Event Speaker.
Thinking Inside the Box. 2014

Fuse 2014. Event Speaker.
Thinking Inside the Box

AIGA Field Report: Branding the Next.
Speaker & Panelist

Awards & Honours

Le Meridien Refresh NY Times Article

Neena Un-Show.
Westin Stationary Colateral. 2012

GD USA In-House Awards.
9 Separate Awards. 2012

Communication Arts.
First in Ephemera. Typography Annual 2011

Yale University, School of Art.
Mark Whistler Memorial Prize. 2003

SEGD
Design Distinction. 1999. Two Twelve Associates

AIGA
Student Medallion for Design Excellence.